Brown Bag, Green Book #9: Cheap
For the ninth episode in our lunchtime book club series, the selected book was Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell. Dr. William D. Shiell, Senior Pastor of First Baptist Church, led the discussion.
"Cheap addresses our need for more stuff by challenging our assumptions about discounts," Dr Shiell said. "The book says that just because something is on sale does not make it a good value. During the shopping season, this book asks us to look beyond the sale price and examine how our purchases reflect our values."
In Cheap, Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship.
The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields-history, sociology, marketing, psychology, even economics itself-to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.
About Dr. Shiell
Dr. William D. Shiell is the Senior Pastor of First Baptist Church of Knoxville, Tennessee. He has published two books: Reading Acts: the Lector and the Early Christian Audience; and Sessions with Matthew. Dr. Shiell is a native of Pensacola, Florida, and received a B.A. in religion from Samford University (1994), a M.Div. in theology from Baylor University's Truett Seminary (1997), and a Ph.D. in religion from Baylor University (2003). He was named Outstanding Student of Truett Seminary's first graduating class. Dr. Shiell serves as an Adjunct Professor in the Religion Department of Carson-Newman College and on the Board of Directors for Associated Baptist Press. He is a member of Leadership Knoxville's 2009 class. He and his wife Kelly have two sons, Parker and Drake.
Subscribe for free to get new podcast episodes automatically downloaded so you can listen whenever and wherever you want.
Knox County Public Library Podcasts by Knox County Public Library is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. © 2009 Some Rights Reserved.



